Book of the Week: Some Wore Bobby Sox : The Emergence of Teenage Girls' Culture, 1920-1945 (Girls' History and Culture) by: Kelly Schrum
It wasn't until after WW I that a teenage identity arose in America and that's when the consumer culture became geared toward teens, focusing on females. Fashion, beauty, music and movies became the high school girl's fixation and both consumed and influenced what manufacturers, marketers, and retailers offered to them. She examined national trends and individual teen lives and compared the relationship between consumer culture and the teenage girl's ability to select, accept, reject and appropriate consumer goods.
I enjoyed looking at all the illustrations. There were wonderful ads from catalogs and high school year books. Some of the products are still around!